Soft touch lamination and Anti-scratch lamination

NSWprint has a wide array of finishing effects to improve the appearance of printed packaging. Selecting the right finish is the key that makes your packaging appear more professional, and dramatically enhancing the overall look of your products. While the more popular print finishes in the industry like embossing, spot UV coating, and die-cutting can truly bring your design to a luxurious level, you’ll find Soft Touch Lamination and Anti-scratch Lamination two prime examples of fresh, new ideas that are making their entrance into the printing world.

What is Soft Touch Lamination?

When describing a soft-touch finish, it is difficult to fully capture its unusual texture with the written word. However, many people describe it as feeling like short-napped velvet, smooth suede, or soft chamois leather. But regardless of each individual’s interpretation, a soft-touch finish definitely gains distinction as it stimulates the sense of touch as well as the sense of sight.

• Benefits of using Soft Touch Lamination:

1. Soft touch lamination can reduce the chance of toner chipping and corners curling.
2. The textured matte finish of velvet lamination is resistant to fingerprints, as well as scratches and scuffs.
3. Soft touch lamination gives every printed piece a deluxe finish that a customer can see and feel. The obvious visual difference will make your packaging or marketing materials stand out from the crowd.

• Disadvantages of using Soft Touch lamination:

1. Due to the matte finish of the soft touch, colors will appear duller than originally printed. Sometimes this can be considered a benefit when you want to give more depth to your materials. However, if your print materials are rich in color, the lamination will mute your colors.
2. As known with most customizations, soft touch lamination is an additional cost. Compared to gloss and matte lamination, soft touch is considered the most luxurious option available. Unfortunately, this means that it will come at a slightly higher price point than the other options. For example, the matte lamination is around USD$0.07/square meter, but the soft-touch lamination is around USD$0.28/square meter.

What is Anti-scratch Lamination?

While many creators prefer the look of a matte finish, one downside is that it tends to show marks more easily than a gloss finish does – especially on large areas of solid color. To avoid this, you can use an anti-scratch matte lamination in place of our standard matte lamination, keeping scratches and scuffs from affecting the aesthetic of your printed package. You can see aesthetically there is not much difference between the two – but be assured, the “anti-scratch” option offers more protection.

• Benefits of Anti-scratch Lamination

1. With this matt finish, dirty fingerprints will be kept at bay and will leave your print with a clean appearance. This finishing technique is especially effective when used over darker printed areas, as the darker colors tend to show up marks and scratches more than lighter colors.
2. Whilst protecting your package, anti-scratch lamination also ensures that your prints have a crisp and clear look, making them visually appealing yet also safe from any scuffs.

• Disadvantages Of Anti-scratch Lamination

         Anti-scratch lamination finish can be more expensive than common lamination, so it may not be a viable solution for everyone. The price of anti-scratch lamination is around USD$0.22/square meter while the matte lamination is USD$0.07/square meter.

         There is competition within every industry and an increased need to stand out. Going the extra mile in the small details can grab customer’s attention. Special lamination will give every printed piece a premium finish that a customer can see and feel. The obvious difference between others will set your marketing materials apart from competitors.

2023/7/27 by Jessie